Based in the USA? Interested in Sunagor?

If you live in the US you can now conveniently purchase your Sunagor binoculars off Amazon.com. Sunagor have entered into an exclusive retail agreement in North America with Amazon.com in order to better serve their loyal American customer base. Please do see the full selection here -

Sunagor on Amazon.com

9-45x21 Launched!

Sunagor have brought out a brand new replacement model for their aging 10-40x21. The new model has a more modern optical configuration internally and a brand new specification of 9-45x21. With a new colour scheme, these pocket size binoculars really do pack the features and would be right for anyone looking for something compact and powerful. Have a look -

Sunagor 9-45x21

The World's Most Powerful Binoculars - First Impressions

While walking back through the park, from filming our promotional video for the Sunagor 30-160x70 mega zoom binoculars, we came across a member of the public engaging in some bird watching. We decided to let him trial the binoculars and then filmed a mini interview, in which he gave his first honest impressions of the product.

Sunagor 30-160x70 Binoculars - World Famous!

Sunagor's flagship model the 30-160x70 mega zoom binoculars, were showcased for the porro prism binocular entry in The History Channel's special edition documentary called "101 Gadgets that Changed the World". Porro prism binoculars were rated by an expert pannel as the 67th most influential gadget that changed the world. Please see our video extract as follows -

BACK.....by Popular Demand!!

After a break of 6 years Sunagor Binoculars are finally available for purchase from Argos. You can either buy them online at Argos.com or reserve them via the website for a local store pickup........do have a look -

Sunagor on Argos

Stuff Magazine - 10x42

Stuff Magazine have this month published a small article on the Sunagor 10x42 waterproofs. After testing several pairs of binoculars for their suitability for Safari trips, they found that the Sunagor 10x42 stood up and surpassed all challenges and thus chose them as the Stuff magazine preferred safari optics.

The model is available at a discounted rate of £129.99 incl P&P from Amazon.

7x18s - Open for business!

Sunagor's latest model, the 7x18, is now in stock and available from Amazon.co.uk. Please do have a look, this model would make a great stocking filler -

7x18 on Amazon

Sunagor promo videos are now available in German.

Sunagor have had their promotional videos for the 30-160x70 and 18x21 models, translated into German to celebrate their launch on Amazon.de. Please do have a look -

Binoculars YouTube Channel

Visiting From Germany? Interested in Sunagor? Try Amazon.de...

Sunagor has this week gone live on Amazon Germany. They are offering their full range (with the exception of the 7x18) on the platform. All the products are stocked and sold by Amazon.de. Why not take a look -

Sunagor on Amazon.de

World Preview - Sunagor's latest model

Yes, we are the first in the world to report that Sunagor has today launched a new model, the Sunagor 7x18 Micro Pocket Binoculars, fresh from their Japanese factory!! The model is the world's smallest and is absolutely tiny, fitting neatly into the palm of your hand. They will be shipping from November 11th 2010. Amazon were quick to list the product for pre-ordered -

Sunagor 7x18 Micro Pocket Binoculars

The World's Most Powerful from Sunagor

Sunagor have today launched a new promotional video in celebration of the 1000th order for their world's most powerful model. The Sunagor 30-160x70 Mega Zoom Binoculars are a true triumph of Sunagor's zoom power technology. They have highly innovative features which truly push the boundaries in modern optical technology. They are available from Amazon -

4/5 stars for Sunagor's Worlds Most Powerful

Sunagor's flagship model, the 30-160x70 mega zoom binoculars have been selected out of thousands of models, as the Times Newspaper's "Gadget of the Week". They received a whopping 4/5 stars rating. In response to Sunagor's claim that they were the world's most powerful binoculars, the editor commented "we are not going to quibble".

The World's Most Powerful, Zoooooms Back!!!!

The national publication , "Sports Magazine", has given some space in their latest issue to celebrate the true power of the Sunagor 30-160x70 model. They awarded the model, prime space in their gadgets section, a highly prestigious section which represents the latest and most outstanding gadgets on the market. In this week's issue, Sports Magazine, has identified the Sunagor 30-160x70s as a must have for attending the 2010 World Cup.

Mail on Sunday???

Sunagor were delighted today to find that the Mail on Sunday had rated their very own 18x21 compact pocket binoculars as one of the best compact pairs available. The Sunagor 18x21 model came in at a staggering 3rd position in a poll conducted by the Mail on Sundays Lite publication.

Warehouse Express gives the thumbs up to the world's most powerful

Warehouse Express has given Sunagor prime space in their trusted great outdoors shop after their expert panel tested and confirmed the true power of the Sunagor 30-160x70 flagship model. Sunagor commented that they were pleased that an industry leading retail website such as Warehouse Express would recognise their flagship model's true capacity for power. They were also delighted that their 30-160x70 model could sit well amongst the likes of Zeiss and Nikon....

WEX Outdoor Nominees

Sunagor? WarehouseExpress?

Sunagor has just gone live on WarehouseExpress.com, the high-end online optical retailer. This is a land mark deal for Sunagor, and heralds their return to the specialist camera retail market. Their full catalogue is available on the website at great introductory prices. In fact, their 10x42 model is cheapest you will find around, do have a look -

Sunagor On WEX

Sunagor 10x42 WaterProofs hit high with WildLife Extra

Sunagor's very own 10x42 fully waterproof model has seen positive feedback on WildlifeExtra.com, a prominent naturists website. They reviewed the model alongside several other fully waterproof models and found Sunagor's to be the best on all levels. A Sunagor spokesman commented 'after 60 years, we are very pleased that our brand is finally being recognised by more prominent publications in the wildlife world. Our 10x42s are not the only waterproofs on the market, but at that price range, are by far the best quality...'

WildLifeExtra - Sunagor 10x42 WP Binocular Review

Inside the Sunagor Japan Factory

Sunagor have offered followers a unique chance to gain an insight into the goings on of their factory in Japan. A Sunagor associate took some amateur footage of the production line as well as testing facilities. In the video you can see how the binoculars are almost hand made in a very traditional mannor, with the emphasis being on quality and testing at all stages of production. As a result, the models produced by these highly skilled technicians, are all to a superior standard and ensure longterm positive viewing for all Sunagor's customers. This facility is also the factory in which Sunagor's 'world's most powerful' model, the 30-160x70, are made using specialist techniques fine tuned over 60 years of production.

Sunagor's 18x21 compacts rise to the christmas occasion

Since being listed on Amazon almost a year ago, Sunagor's 18x21 compact pocket binoculars (the worlds most powerful for their size) have significantly increased in popularity. They are now an industry standard model along side Olympus's many compact offerings. Sunagor commented last week 'they have been so successful that, over the summer, we commissioned a promotional video to be made for the model in order to help drive its sales online.' The model is available from www.Amazon.co.uk.

Sunagor CEO's response on launch of their flagship model

''Sunagor have actually been involved in optics for more than 40 years. Originally, Sunagor specialised in camera lenses and accessories. In particular, the speciality was very powerful zoom lenses. By "powerful", this means zoom lenses with far greater magnification capabilities than anything that was being produced by the actual camera manufacturers themselves. Then, when Sunagor decided to branch out into binoculars, once again the design brief was to produce binoculars which were much more powerful than the typical everyday binoculars you would normally find. Now, as we head into 2010, Sunagor have several "worldbeater" binocular products such as our 10-40x21 Micro Zoom which are believed to be the world's smallest zoom model as well as our 25-110x30 Compact which is small enough to fit into a pocket, yet can zoom to 110 times magnification! Then, of course, there is Sunagor's flagship 30-160x70 Mega Zoom model which has a zoom range of 30 to 160 times magnification. Sunagor's competitors have nothing that comes even close to the specifications of these products.''